I'm Joshua Emmanuel Hood a.k.a Cloud, originally from Washington, D.C., and a small town in central Texas. My life journey has been shaped by a profound passion for creation and development, a passion that finds its expression in 'The Structure' and its various endeavors.


Armed with an Associate's degree in Film and Video, I've dedicated over two decades to the dynamic realm of business, contributing to the growth of well-known brands such as McDonald's, Starbucks, Sky Lagoon, and H&M. These experiences have granted me invaluable insights and hands-on expertise. Now, I've taken the bold step of creating something unique.


'The Structure' is more than just a brand; it's a comprehensive support system. Guided by the belief that "anything can be done with the right tools," our mission is to meet individuals where they are in their development journey. Whether it involves navigating financial intricacies, crafting a compelling brand identity, or providing coaching and development, 'The Structure' is committed to offering empowering solutions.


My educational background in Film and Video has sharpened my creative instincts, while my professional journey has equipped me with the skills to make a lasting impact. I envision 'The Structure' as a guiding light, bringing about a much-needed shift in business culture. Our focus is on finding the delicate balance between business success and the well-being of the individuals who drive it.

I invite you to join me on this exciting venture, where every challenge is viewed as an opportunity and the right tools pave the way for limitless possibilities.